Our story, your next big win

Closing deals, opening doors

Close Coach is your startup’s first sales coach — on demand.
You don’t need to hire a full-time seller. You need a deal closer in your corner.
Every week, I help founders:
✅ Identify real champions
✅ Run clean discovery
✅ Pitch outcomes, not features
✅ Handle pricing, objections, and urgency like a pro
I’ve helped startups close $1M+ deals, win design partners, and raise with clarity — without burning out on founder-led sales.

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satisfied business client with accountant [subject]
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Deal-Closing Know-How

Win Big. Close Bigger.

Unlock the secrets to landing your dream clients. Here’s how tech founders seal the deal—every time.

Why do deals stall out?

Most deals die from silence, not objections. Learn to keep momentum and never get ghosted again.

How do I handle tough buyers?

Turn skeptics into champions. Master the art of asking, listening, and leading with confidence.

What’s the secret to faster closes?

Clarity kills confusion. Set mutual action plan (MAP) next steps, own the process, and watch deals move at lightning speed.

How do I stand out?

Ditch the pitch. Tell stories, show value, and turn buyers into champions. They will remember you.

How do I price with confidence?

Stop second-guessing, justify your value,  anchor high, create ladder offer and negotiate like a pro.

What if I keep hearing 'no'?

Rejection isn’t the end. Learn from every 'no' and turn it into your next big 'yes.'

Customer's Irwin has closed for tech founders.

What our clients are saying

Real stories from founders who closed big.

View Case Study

"Irwin is one of the hardest working man in software. You should trust him with your future like I did. He served me well. He was our first big inside sales leader @okta. Grew us from 0-$17m"

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Todd McKinnon
Co-Founder, OKTA

“The ROI with Irwin was Incredible. We spent a couple of weeks working with Irwin on our clients. Even though the initial deal we we were working on didn't go thru. The work expanded into the deal multiple six-figure increase deal with Mattel. ”

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Andrew Chen
Co-Founder, Graffle.Io

"It was a pleasure working with you this Summer. Your strategic insights and upbeat energy helped shape our curriculum in the SLU New Venture Accelerator and enhanced our students' engagement. I appreciated your ability to break complex ideas into actionable steps and the genuine commitment you brought to every discussion."

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Lewish Sheats
Executive Director, SLU Chaifetz Center for Entrepreneurship

"Irwin is one of the hardest working man in software. You should trust him with your future like I did. He served me well. He was our first big inside sales leader @okta. Grew us from 0-$17m"

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Todd McKinnon
Co-Founder, OKTA

"I wanted to share some exciting news; we’ve officially closed a deal with our first client! It’s a 3-year contract at $7,500/year, and we couldn’t have done it without your guidance and support. We followed exactly what you suggested: we showed the real value our product creates, and it clearly resonated with the client. We also presented multiple offer structures, and the client chose the one they felt was most reasonable, just like you recommended. Your insights were instrumental in helping us land this deal. Thank you again for all your help. This is a big milestone for us, and we're grateful to have had your advice leading up to it."

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Tarun
MedReveal Founder

"I just closed a $30,000 deal with Motorola!!! I closed them because I did the Irwin...I let them talk and listened for the real pain point. Then told them what they needed. I didn't try to push our solution but rather solved the pain. I think about you often in my new role and try to apply as much as I can."

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Candice
Sales Rep,  GoPursue

"Irwin is one of the hardest working man in software. You should trust him with your future like I did. He served me well. He was our first big inside sales leader @okta. Grew us from 0-$17m"

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Todd McKinnon
Co-Founder, OKTA

Irwin’s strategy helped me close a high six-figure deal when I thought there was nothing I could do. I would've let it die without his help. I am forever grateful for his advice.

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Pierre
fmr founder, Sr Dir @Adobe

My original offer was $900 per year. After one call with Irwin, where he encouraged us to sell value, build a business case, and offer three pricing options, we closed our first customer at 25 times more than we expected
 — $7.5K/year on a 3-year contract!

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Tarun
First-Time Founder at MedRevu

I hired Irwin to teach me to do enterprise deals for my crypto startup. Our first real deal we worked unknown to us was a tire kicker prospect. He quickly helped us refocus, leading to a successful multi-six-figure deal with Mattel.

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Andrew Chen
Crypto founder

I appreciated your ability to break complex ideas into actionable steps and the genuine commitment you brought to every discussion..

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Professor Sheats
LU New Venture Accelerator

Let’s close your next big deal

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